Any time you write with the intent to persuade, you’ll need to do two things impeccably: craft a convincing argument and anticipate all of the readers’ possible objections. More than just being able to predict issues they will bring up, though, you’ll need to find a way to quell them before they arise.
Consider these ideas when writing an essay, letter or article that seeks to sway opinion:
Give your cause a name. Make it easy for the reader to identify with your cause by giving it a concrete label. Dwelling on concepts is nice, but giving it an identity makes it infinitely more relatable.
Don’t be perfect. Admit the flaws in whatever you are pushing. Nothing’s perfect and everyone knows it. Acknowledging the downside only makes your arguments more credible.
Give them instructions. If your reader accepts what you are proposing, what should they do next? Make sure to let them know by being as detailed as possible.
Be open to attacks. Assume that the reader believes the opposite of what you want to push. If that’s the case, what particular aspects of your subject are they likely to attack? Anticipate those and provide information to quell their objections.
Use evidence and tight reasoning. Concrete evidence, aided by a logical interpretation, is always the persuader’s best ally. Make sure you distinguish between facts and interpretation, in order to avoid turning off the reader with flawed reasoning.
Use a writing checker. If you write poorly, it becomes all that more difficult to take anything you say seriously. As such, make sure you employ a decent writing software to help improve the way you communicate your message.
