One growing market for writers these days is the burgeoning fictomercial business. If you haven’t heard of the term, it’s what they’re calling a new genre of writing – an advertisement disguised as a piece of fictional entertainment.
A fictomercial can be a novel, a short story, a comic book or any other form of creative work that your favorite fiction writing software helps produce, except it’s commissioned by a company with certain guidelines to achieve placement for a product or brand. That’s in stark contrast to more traditional forms of written advertising and sales copy, whose sole purpose is to push a brand or product.
The more time goes by, the blinder people become to many conventional forms of advertising. Couple that with the growth of digital media in the web, which makes distribution costs nearly non-existent, and you’ve got the recipe for a new genre that can only grow in the coming years.
If you’ve been looking for a new genre to potentially make a career of, the fictomercial sounds like it’s a good one to look at. It’s as creative as any other form of fiction writing, as your work’s ability to entertain carries just as much weight as its ability to bring the product into light without impeding in the reader’s flow.
