Online copy always sucks. That’s not really true (for the sake of my self-esteem, I hope so). However, rules (not to mention, expectations) are usually more relaxed when it comes to web-published writing compared to their print counterparts.
Posts Tagged ‘web copy’
How To Produce Web Copy That’s Better Than Your Average Drivel
Wednesday, October 14th, 2009How To Use Keywords For SEO Without Ruining Your Web Copy
Monday, July 13th, 2009Keywords are extremely important in web copy, often making the difference between poor and effective on-page SEO. In terms of reader experience, the decision to pepper your writing with relevant keywords can work both ways, either proving an effective technique to help detail the concept into your reader’s mind or a painful eyesore that makes the whole material a difficult read.
Writing For The Web: Accuracy And Conventions
Sunday, July 12th, 2009Compared to other forms of writing, web copy is typically less formal, foregoing a strict adherence to rules and style than even the most casual books and magazines. The easygoing nature of most web writing is directly attributable to the medium: anyone can get published on the web, even those who mangle the English language like they’re mashing a piece of fruit.
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