As a writer, you’re constantly told to learn to trim your words. Why write an entire paragraph when the same idea can be clearly conveyed with a sentence? This focus on writing concisely, however, should not come at the expense of expressing complete facts.
Posts Tagged ‘sales copy’
Writing Long: When Short And Sweet Just Don’t Cut It
Thursday, November 19th, 2009Avoiding Overt Sales Pitches For Informational Articles
Monday, May 4th, 2009When writing regular content such as blog entries and article pieces for your website, it’s usually tacky to blatantly sell to your readers who stumble upon it to try and get information. I’ve seen the over sales pitch over and over when I research stuff and I can just imagine the frustration regular folks end up with when faced with them.
Common Selling Mistakes In Web Copy
Saturday, April 25th, 2009I shop a lot online and, as such, am frequently exposed to landing pages and sales pitches of all sorts and designs. Being a copywriter myself, I notice many selling errors that writers commit all too frequently, each of which can affect your entire sales process.
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