In any sales situation, the closer is always the most crucial part. This is very true with sales letters, in particular, as all the work you’ve put in preparing the prospect for the pitch will be put to waste if you fail to spur them into action.


In any sales situation, the closer is always the most crucial part. This is very true with sales letters, in particular, as all the work you’ve put in preparing the prospect for the pitch will be put to waste if you fail to spur them into action.





