Some paragraphs just feel stumped, like there’s a huge bump on the road on the way to reading it. Obviously, this works very negatively against your piece, creating a pause for your reader that breaks their flow. Here are a few ways you can guard against it.
1. Edgy is good, but strike a balance. Everyone loves writing with a quirky edge. Executed non-stop, however, it can become hard to follow. Find a way to balance the quirkiness with simple and clear – it keeps things easier to read.
2. Keep your transitions tight. Contrary to what you may think, transitions are more than just those passages that let you flow from one paragraph to another. More than just getting those right, you need to make sure your thoughts and ideas transition in a reasonable manner.
3. Fix any writing problems. Use your writing correction software to fix any issues that can be patched up automatically. For the rest, read through the copy, identify any existing problems and work through it – that should help even a lot of those “bumps.”
4. Mix up the types of sentences you write. Vary your sentence lengths, throwing in both short and long sentences into your paragraphs. It helps keep things balanced and interesting.
