We already know that traditional press releases don’t work all that well when trying to get the attention of social media. In fact, we’d go so far as to suggest you abandon that whole medium altogether. Instead of going that route, trying getting word of your new product, service or event out using less-traditional approach.
About The Reader
Press releases have always been written about the product, company or service that sent out the document. As such, it’s one of those pieces of writing that focuses strictly on the subject, largely ignoring the reader. The thing about social media is, your efforts usually work best when you put the audience first.
Imagine your potential audience saying: “How the hell with that tickle my fancy?” Make it about your reader by answering that question and your press release should have a better shot of benefiting from the social web.
An Alternative Press Release
Instead of doing an actual press release, try creating something that gives the skinny on your product, service or company in a creative way. From personal-sounding letters to a couple of good-looking videos, there are other ways to get the word out that aren’t as straight-laced, formal and boring as a press release.
Goes without saying, by the way, that “alternative” doesn’t mean you should turn out a piece of writing with grammar and writing errors. Use your writing software and correction tools, as per usual.
