Want to send a business email to someone you haven’t met before? Just like running cold calls, there are some extra precautions you will need to take when contacting prospects.
Use a meaningful subject line. A descriptive subject line that immediately clues the recipient in to the nature of the email is important. Since you’re an unknown party, there’s a good chance they’ll just throw your mail in the trash, without bothering to check it. A good subject line invites them to read in.
Use a formal tone. Employ a formal, business-like tone throughout the email. It’s fine to be friendly and cordial, but keep it to a minimum and avoid trying to be witty.
Use standard spelling, punctuation and capitalization. Follow standard grammar conventions, proofing for spelling, punctuation and other components. Run it through a writing software to ensure correctness before sending out.
Be direct. Get to your point as soon as you can. Remember, your recipients don’t know you. Unless you’re giving them something interesting from the get-go, there’s no incentive for them to keep reading.
Write clear, short paragraphs. Make sure to keep your paragraphs short and clear. Nothing makes people want to close an email faster than a huge blob of text from someone they don’t know. Make it easy to read and you’ll increase its chances of actually being read.
Tags: Business Writing, cold emails, email writing
