If you’re running a business, no matter how small, writing press releases can be one of your most important avenues for marketing. When doing press releases, it’s always best to hire a company that specializes in them, as they would be familiar with the details of what makes them work.
Should hiring professionals not be an option (if you’re a startup without the budget to spare, for instance), you can always write one yourself. Make sure to follow these guidelines, though, to ensure that your press release gets a chance of actually getting attention.
1. Follow the standard format
Stick to the prescribed format of press releases. That will make it easier for editors and writers to peruse it, while they’re deciding on which items to write about. Make sure to include all pertinent contact information, so people can get in touch with you, if needed.
2. Use a powerful headline
With thousands of press releases written on a daily basis, you’ll need a powerful headline to make sure yours attract attention. Avoid the usual spates of “New company opens it doors” and “New product out now.” Be a bit more creative and craft your headlines to pop out.
3. Never use attachments
Avoid sending attachments with your press releases. If you need to send images, you can point them towards a website containing them. A lot of editors never even open emails with attachments due to the prevalence of trojans and viruses.
4. Clean up your copy
Make sure to run your press release through a good grammar software to keep it clean from easily avoidable mistakes. Few editors will take you seriously if you can’t even turn out a mistake-free document.
