Compared to other forms of writing, web copy is typically less formal, foregoing a strict adherence to rules and style than even the most casual books and magazines. The easygoing nature of most web writing is directly attributable to the medium: anyone can get published on the web, even those who mangle the English language like they’re mashing a piece of fruit.
Real-Time
The web gets updated in real-time. For many web writers, the only barrier between catching a scoop, writing the piece and having it published is the SUBMIT button. This is in direct contrast to traditional media where stories often need go through several channels before seeing print.
While this characteristic can lead to mistakes (and it has), most websites subscribe to the idea that it’s better to ask for apology (you can amend a piece in real-time as well, after all) than permission. The medium simply makes it easier.
Conventions
For those used to formal writing conventions, the web can look like a strange place to write for. Many of the best examples of web writing, in fact, ditch adherence conventions, in favor of a more conversational style. Unless you’re reading a website for a specific industry (e.g. Medicine which will use APA style), it’s more likely that it won’t follow any of the standard guideline (e.g. MLA, AP, etc).
If there’s a standard that permeates most web writing, it’s this: keep it short, simple, conversational and with plenty of white space. Viewed on a computer with a myriad of possible distractions, it really is the best way for any piece of writing to get its message across.
Of course, it goes without saying that you should employ a good grammar software before publishing a piece. The last thing you want is to be slotted among those who treat the language like a piece of fruit (see above).
Tags: online writing, web copy, web writing
