Some portions of your writing will need to be given more emphasis than others. It’s up to you to decide which ideas, in particular, those things need to be. Using specific words and phrases, along with proper placement, can do a lot to help you put an accent on the main ideas that you want to pursue.
Tell them. The simplest way to make sure your readers pay closer attention is to tell them. Using words and phrases like “especially,” “actually,” “in particular,” and “above all” immediately makes the point that the succeeding statement needs to be given more weight.
Repeat key words. If you want the reader to pay particular attention to something, then include it in your sentences repeatedly. Reading about it several times over sends a clear message: you need to remember this word. Do note that employing this technique poorly can lead to text that’s a pain to read, using the same word over and over. You’ll need to strike a balance somewhere. Use your writing software – it can help clue you in if you cross the line.
Breaking a pattern. If you establish a pattern during a sequence of texts (e.g. positive characteristics of a product) and suddenly break it (e.g. bust out a negative trait out of nowhere), the varying part will be given more emphasis, as the initial dissonance forces the reader to pay attention.
Put it in the end. Good writers usually put the main clause after the subordinate clause for a reason. Putting it in the end ensures that it receives the most emphasis. Same holds true for conclusions, the end of paragraphs and other similar points in the material.
