When writing for an audience, it can sometimes be beneficial to lay out your words with an attitude. Apart from making the whole process more fun, it usually leaves the copy a more interesting read. Instead of bland and neutral words falling off a page, they get treated to statements dripping with your personality.
Some people, when told to write in this manner, immediately assume the worst. Thinking they’ll have to spout words like the biggest jerk on the planet, they go overboard, ending up either sounding like a try-hard, a mean soul or just a plain lame individual. It’s unfortunate English writing software can’t catch these follies, as I’ve seen tons of bloggers make this exact mistake.
In truth, writing with attitude doesn’t always require you to be the smart aleck with a seeming bone to pick. For the most part, it’s all about being able to produce words that actually speak to people at an emotional level, regardless of how you get there. You don’t always have to follow on others’ lead to achieve the same results.
When writing with an attitude, the most important thing is usually expressing your take on a subject, with your whole personality right behind it. Whether this character is who you truly are or a made up one for the sake of the medium you are writing for, you’ll need to throw that whole being into each piece, regardless of whether folks may find it offensive or not.

