Some types of writing require setting a scene as its most important component. Even nonfiction. While we usually think of features as avenues for information and facts, color writing can end up being the one technique that makes it completely effective.
Imagine a grammar-checked, copyediting software-approved article about a war-ravaged small town. Would reading the military’s statistics affect you more or would describing the resulting carnage do it? When a reader can “see,” “feel” and “touch” the environment you’re writing about, the whole dynamic can change.
Descriptive and colorful writing gives your reader an opportunity to go beyond their intellects, accessing their senses to complete the image you are constructing. Like all techniques, it can be applied to most any subject. Yet, it works best with particular topics and types of articles.
How would you know when to pull this trick out of the hat? Try picturing the story in your head? Is the environment it happens in rich with details? Will putting the reader into the same place enhance their understanding of your story?
If you think your subject is ripe to be used in this manner, the way to accomplish it is by letting your story drip with details. Be alert and notice all the colors, odors and noises that will help reader imagine the place of action.
